STORY ROOT – PUTTING DOWN ROOTS – MYTHOLOGY
When water is added, the seed sprouts and grows. It sprouts in two directions. First to the earth (geotropism) to grow an inverse tree. The growth of the sprout depends on extraction of the nutrients of water and minerals from the soil below.
The story roots of a business are about establishing the origin story – where you came from to get you to this point of bringing your soul seed to the planet. Your mythology. What you learned, your insights, who you are, where you are from. This brings credibility to your brand.
Find the essence of your brand and how it aligns with you and your unique genius (or not) is critical to your messaging and marketing
Telling your story – templates and guidelines for your visual and verbal storytelling, and verbal assets to go with it.