500 MILLION BOOKS SOLD
BUILDING AN ORCHARD – PARTNERING & SCALING
How to create many fruit trees. How clone yourself? Creating passive income streams, products that perpetuate selves while you sleep. There are many forms of leverage: Speaking, publishing, selling courses, training trainers, creating new businesses, developing partnerships, affiliates, etc. All belong in the last category of leveraging.
Orchard …the complete image beginning with the soul seed sprouting into earth growing to a tree, feeding others with the content fruit that entices them, pollinating the social sphere, covering earth with orchard of goodness.
That is the resonant brand tree story..
The power of affiliates
List-building, social media marketing, speaker/sponsor outreach, video and course development, etc.
Brand strategy architecture
Identification of all necessary participants, vendors, contractors and audiences – internal and external – required for successful execution of the plan.
TRAINING FRUIT FARMERS – TRIBES
Building your tribe
Social and community management
Search engine marketing
PR, influencers and evangelists
SPEAKING AND INTERVIEWS –
Speaking guidelines Organising your talking points
How to represent your brand.
THE BIG PICTURE – GARDEN PLANET STEWARDSHIP