U2’s Popmart Bursts Out in Broadband

For over two decades, the band U2 has remained on the leading edge of next-generation media technology. When Burst.com and U2 looked to an outside source to develop tools and design to bring the U2 Popmart broadband video-on-demand (VOD) event, our team’s reputation for innovative and advanced intuitive infotech made us the logical choice. We applied our unique online application technology to encapsulate a custom version of the Microsoft Windows Media Player with a new, highly stylized interface to auto deliver nine different levels of compressed video to a wide spectrum of users and bandwidths from 56k to full broadband DSL, Cable Modem and T3.

U2 Bursts Out in Broadband A crowd-pleasing combination of our broadband application design and technology, U2 Bursts Out delivered the message that Burst.com’s BurstWare online video technology is better than streaming.

Creative Director : Brooks Cole
Animators : Cody Harrington, Jon Bell
Flash Animator : Ken Phipps
Engineers : Brian Etzi, Anthony Kurtz
Art Director : Ed Sultan
Engineering Manager : Christina Drukala