The Brand Tree

LOW HANGING FRUIT – LEAD GENERATION, CONTENT MARKETING

Content fruit – Unfurling from these branches are blossoms and fruit, sweet nectar for pollination into fruit. Initially free, then paid content, nourishing mind and soul, we package and make beautiful. The fruit is geared to address people’s questions. answer their concerns and put them at ease, to lift them up to tell them what they need to do next.  

Transformational branding. Take someone by hand and give initiation in journey and lead them though a series of changes so they can grow in strength, nourishment as they solve problems and get new insights about what they want to do with their life.

So content fruit expands along a tree of free to paid… one time to episodic to actress diff content type… e.g. ebook blogs and social posts and instagram images with poetry, insight and inspiration, small, medium, large. Video, audio, imagery, language and all pinned to the language tree we develop, starting with the seed, sprouting into the language of the customer that is evidenced by how people search, what they need how tell google, what their problems are and how they find solutions, and find way to us. Very deliberate ninja style SEO tools, using Moz, Uber suggest, answer the public etc. And using how to colonize language for specific avatars so use phrases to connect to soul seed and metric language from early on so owned language. 

The language tree starts at the root and branches out and is used to capture language used and googled and Youtubed which reveals the inner thoughts and motivations of the customer. Content is intended to offer knowledge fruit made of language, imagery and video that syncs with the language the customer is using and rewards with fruit which has the seeds in it, and prepares for next wave of what we’re doing. 

Content marketing is huge category in and of itself… 

Formulate logo, mark and style manifesto – design logo and create style manifesto for look and feel of your brand, including initial design for website. Have clear style guidelines for all touchpoints of your business.

Create a customized, evergreen online marketing campaign that tells a compelling story about your mission.

Creating a customized brand message for your business

Create a living online project plan that includes strategy/tactics/tasks timelines and roles responsibilities

Creating and uploading your marketing campaign to various social media channels

Clarify overall marketing strategy, audiences, methods and business goals. Design sales funnel.

Goal gap analysis and recommendations

Brand performance analysis including web, social media, product analysis 

Checklist for action

Audio recordings of sessions

Customer analysis questionnaire

Optimize and design website: choose the best url to maximize attraction and click through. Create main design for website and sales pages. 

Optimize taglines, email titles, bullet points etc., to maximize engagement. We use a proven system to improve email open rates and website click throughs.

Clarify overall marketing strategy, audiences, methods and business goals. Design sales funnel.

FRUITING PRODUCTS – PRODUCT DEVELOPMENT & DESIGN

Developing content – posts, videos, blogs, etc

Development of video brand assets, including headers, bumpers…. Diagrams, informatics.

Brand Design Healing – Iconic design supported with compelling copy for your website and other marketing materials

Resonant Brand Storytelling™ Kit – templates and guidelines for your visual and verbal storytelling, and verbal assets to go with it.

Marketing – Create a customized, evergreen online marketing campaign that tells a compelling story about your mission.

Social Media – creating and uploading your marketing campaign to various social media channels

Logo/Identity

Web Redesign

Social Media Redesign

Product Design

The “perfect answer” blog strategy

Sizzle Reel

Project management

An online repository of project management tools, software as a service tools, logins/password, templates, etc.

An analytics dashboard for tracking progress, split testing, social analytics, SEO efficacy, list building progress

Repositories for brand and content assets

Identification of all necessary participants, vendors, contractors and audiences – internal and external – required for successful execution of the plan.