500 MILLION BOOKS SOLD
Anat Baniel Method
BRANDING + IDENTITY + EMAIL AND VIDEO MARKETING + PRODUCT PACKAGING + WEBSITE
Anat Baniel, Anat Baniel Method (ABM)
Through her extensive work, Anat discovered the enormous power of effectively communicating with the brain through movement. She has become one of the world’s leading authorities in finding ways to access the brain to overcome pain, increase vitality, and make the impossible possible for children with disabilities and many others.
Like many great teachers, Anat faces the challenge of scaling her impact. Though she’s World-Class, she can only conduct so many in-person trainings and hands-on sessions. Expanding her global impact requires expanding the reach of her knowledge and brand through digital means… enter ResonantBrand.
Through the Transformational Leadership Council, Brooks Cole had the opportunity to interview Anat, immediately recognizing the profound contribution she is making to the world. Through their friendship, Anat engaged ResonantBrand to create a unified brand identity and learning product packaging system. Our goal was to redesign Anat’s marketing materials and website to enable her to reach more people and greater opportunities with less effort.
The ResonantBrand approach? Work from the inside out…through deep exploration of why Anat Baniel is on the planet. We explored:
- What is the essence of Anat and her contribution to the world?
- How does her contribution touch the people who are the beneficiaries of this work?
- What is the quality of the energy and information of this exchange?
Anat’s message to the world: “Move. Move into life. Without movement, there is no life. If you want vitality, energy, and creativity…movement of your mind, body, and soul is essential.” Her approach is clear:
Access Your Brain to Transform Your Life
ResonantBrand developed an integral visual communication library of reusable brand assets that formed a synergistic whole for all ABM communications, program and content packaging, presentations, documents, collateral, and video. Through this new design, we were able to capture Anat Baniel’s true essence—her world-class expertise, compassion, energy, and passion to heal people.
Client Project Lead : Claire Lanyado
Creative Director : Brooks Cole
Designer : Tyler Nilson
Videographer : Lloyd Minthorne